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Do the research

Researching a company enables you to talk compellingly about their business and how you can impact upon it.
 

Places to look:

 
  • The company website
  • LinkedIn
  • News websites
  • Online forums
  • Corporate literature
  • The Companies Registration Office
  • Professional bodies associated with the job
 

What you need to know:

 
  • Company culture
  • Key products and services
  • Demographic
  • Unique selling points
  • Competitors
 
You also need to research the role, matching your skills and experience with the job description.
 

What you need to show:

 
  • Increased profitability
  • Problems solved
  • Built/re-built relationships
  • Identified opportunities
  • Generated business
 
If you fall short of criteria outlined in the interview literature, close the gap by identifying transferable or complementary skills you do have.