Our brands
Pernod Ricard is in the enviable position to have 20 of the world's top 100 Spirit brands in its portfolio as well as an extremely strong range of Wines, Sparkling Wines and Champagnes.
Here's what some of the leading Managers in the business have to say about them...
WINES & CHAMPAGNES
"Wine continues to be one of the most dynamic drinks sectors, with New World Wine driving growth at 11%. We are seeing a real trend in premium wines: Jacob's Creek's innovative sampling campaigns focussing on the Jocob's Creek Reserve range and recently launched Jacob's Creek Heritage range are convincing consumers to trade up within the brand for their different wine occasions."
PAT VENNING, Head of Marketing
"The UK market, the largest Champagne export market for over a century, continues to grow beyond Millennium's record year. Consumer trends indicate trading up to more premium Champagne products, such as Rosé and Vintage. In this context, Mumm and Perrier-Jouet, our two well-established champagne houses and 3rd largest world players in this category, are poised to perform extremely well."
VINCENT GILLETT, Head of Marketing
Jacob's Creek - The UK's leading Australian wine brand
Montana - The UK's favourite New Zealand wine brand
Campo Viejo - The UK's leading Rioja, driving growth in Spanish wine
WHISKIES
"Whisky continues to be the number one spirits category - the real story behind the category is uncovered when looking at the sub sectors. Whilst blended whisky continues to decline the premium Imported and Malt categories continue to go from strength to strength.
Jameson continues to drive growth in the imported category as its advertising campaign encourages younger consumers to discover Whisky.
The Glenlivet is the leading malt within Pernod Ricard's portfolio and as no.4 in the UK, it is well placed to contribute to the outstanding growth witnessed in the category.
Chivas, operating within the Deluxe category, continues to benefit from the consumer trend towards premium whisky; recently experiencing double digit growth."
KAREN URSELL, Head of Marketing
Chivas Regal - The world's leading premium Scotch Whisky
Jameson - The fastest growing international Whisky
The Glenlivet - The single malt that started it all
WHITE, GOLDEN & DARK SPIRITS
"Thanks to Martell's new positioning, 'Let the Conversation flow,' Martell is enlivening the at-home dining experience across the UK."
JOHN GRIEVSON, Marketing Director
"Rum is on the cusp of a renaissance and it's not white rum that is growing, it's golden, and it's not women that are driving the category it's men. Havana Club is at the heart of this revolution as 28 to 34 year old men are migrating towards golden rum. As the trend for authentic brands increases, so does Havana Club's recruitment of male drinkers."
ROGER HARRISON, Head of Marketing
"Vodka, the fastest growing spirits category, continues to grow at an accelerated level of 9%. All sub categories are booming, especially premium and super premium vodka, both in double digit growth. Stolichnaya is now challenging Absolut's leadership of Premium vodka and is seen as the authentic Russian vodka. Growing at 23%, Wyborowa is defining and leading Polish vodka in the super premium category."
ROGER HARRISON, Head of Marketing
Havana Club - The world's fastest growing rum
Martell - The leading Cognac from the oldest of the major Cognac houses
Stolichnaya - The quintessential Russian vodka
LIQUEURS & SPECIALITIES
"Malibu has successfully leaped out of specialities into white spirits. Growing at 11%, it is now challenging a wider repertoire of drinks such as vodka, rum and gin. Its versatility and mixability has driven it to challenge the leadership of the specialities category."
ROGER HARRISON, Head of Marketing
Malibu - The world's number one coconut rum
Pernod - The UK's biggest anise brand
Tia Maria - The UK's number one coffee liqueur
