Researching a company enables you to talk compellingly about their business and how you can impact upon it.

Places to look:

  • The company website
  • LinkedIn
  • News websites
  • Online forums
  • Corporate literature
  • The Companies Registration Office
  • Professional bodies associated with the job

What you need to know:

  • Company culture
  • Key products and services
  • Demographic
  • Unique selling points
  • Competitors

You also need to research the role, matching your skills and experience with the job description.

What you need to show:

  • Increased profitability
  • Problems solved
  • Built/re-built relationships
  • Identified opportunities
  • Generated business

If you fall short of criteria outlined in the interview literature, close the gap by identifying transferable or complementary skills you do have.