If you want to attract the best candidates you have to really sell your organisation and role because simply putting it out there just won’t do. Stand out from your competitors in a way that sets you as the most reputable/best employer so candidates would rather work for you.
Here are our four tips for attracting the best candidates:
1. Create an effective employee value proposition (EVP)
What sets your company apart from the competition? What type of corporate culture do your employees enjoy? This is something you can emphasise in your brand message and all external communications. Other aspects of an EVP can include; salary, benefits and the organisation’s stability in its market.
2. Make sure any development/promotion opportunities are advertised
When you’re promoting your vacancies it’s important you highlight what progression the role can offer. Job searchers who know their skills are in demand can afford to be more selective in who they work for and if they’re thinking about their career path in the long run, they’ll be more attracted to a role that allows them to develop and progress.
3. Your employees are your best brand ambassadors, make sure they’re selling you
Your employees are one of the most effective ways of gaining a good (or bad) reputation. If they enjoy working at your company then they’ll recommend you to others; word of mouth is still an effective form of securing a good rep. So, if you’re not working to engage with your current employees, you’re also hindering your candidate attraction strategy.
4. Promote your organisation’s values
If you use social media to engage with clients and customers, this is an ideal place to start promoting your organisation’s values. Use your website to host information like your corporate responsibility report and press releases and links to any content you produce like a blog. Top performers will often research an organisation to ensure their values align; if the role suits them but the company doesn’t, they’ll look elsewhere.
It’s a good idea to determine what you believe your company’s attractions are before you create an attraction strategy; if you’re not sure what your organisation stands for, how are you going to effectively convey it to an external audience?
To speak to someone about attracting the best candidates and your hiring process, contact your local Michael Page office.
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